Products

A book is going to make you stand out as an Expert in your Industry and give you the credibility that you seek. A book can go a long way in helping you to establish yourself as an AUTHORITY FIGURE in your particular field. Your book, (it will inspire your children to know what you believed in) along with all of the products and programs that I discuss in this Special Report, must all come from the same message. If, for example, you know that you plan to create ten audio programs or DVD lessons each of which includes a specific aspect of your expertise, then be sure to cover all of that information in your book. Structure it around those ten future programs from day one.

Immediately, your paperback book will become an E-book for reading on Kindles or iPhones or tablets. People read on many different devices today. You see them on the train with their e-Readers and at the airport with iPhones or tablets; those readers are in need of electronic books.

Next, you are going to read that book out loud, either by yourself, or having someone else read it for you. Then guess what you have? You have an Audio Book.

After creating those first three products, it is very easy for you to select a few chapters and create what I call a Special Report. This is a “how-to” type document where your key topics or a few chapters of the book are summarized in a special report just like this one, that you can distribute or give away free to people who become your friends or join your mailing list. It is also something that you can send to the media or newspapers. Just make sure that it is a smaller product that can help you open doors or attract more audiences.

For your next product, take your book and again organize the same information to create a Workbook around your topic or system. Think of this as a physical workbook that someone goes through to answer questions and fill out sections as you teach them. That workbook becomes a fifth product, and one that is very marketable at seminars or workshops where you are teaching as an expert.

I recommend that you also create a PowerPoint Presentation that supports that workbook. Why? Because, if you talk all through that PowerPoint while following along in your workbook, guess what you have? Your PowerPoint combined with your workbook becomes a Home Study Course, something that allows people to learn about your subject in their homes. You can use this PPT to teach others, as well.If you can talk through that PowerPoint as a home course, I also would like you to do it in a Workshop environment, where you take people through your particular workbook during a specific afternoon or week or series of weeks. You may speak to people one-on-one, or teach a group of ten or twenty or one hundred—it doesn’t matter how many!

As you begin to teach your message in a live environment, through PowerPoint and workbook, you will become more and more comfortable with your story. Record your full presentation and turn it into a DVD Series supported with the workbook. You now have two products that are different types of home-study courses: a PowerPoint presentation study course, and a DVD set that you can send to people’s homes, branded with your name and company.

Now take the same information and ensure that it is formatted in such a way that it can be made available to audiences online and delivered either through a Monthly Membership or Online Courses that are delivered every day or week for, say, twelve, twenty-four or thirty-six weeks.

In addition, you are now able to turn that content into a Speech or Keynote Speech. Now you can participate as a speaker at big presentations, small presentations, dinners, and colleges, universities and schools. You may be paid for these speaking engagements or do some of them for free, in order to teach your story and promote your specific message.

Once you create your book, e-book, audio book, special report, workbook, DVD, and home study course, now, when people come to you and say, “Can you work with me one-on-one?” you are able to create a Coaching Program. Anyone who requires your time on a one-on-one basis will pay extra, because they are going to take your time. These people will reach out to you once they have learned everything about you.

In the instances when your clients are corporations, that is called Consulting. These opportunities arise when you can help them with some issue of their management or HR, employee development, products or customer relations. But again, you will be presenting the same information, on the same expert subject.

In addition to the DVD and membership programs that I mentioned above, you may also be able to Create Certification Programs within your area of expertise. This involves taking some students and ensuring that they thoroughly absorb and understand your system and information to such a degree that they achieve a certain level of expertise, in your estimation; then they too can be deemed certified to teach your topic or strategy to other people. Then, you create Training Programs for others to go and share your message, because you can never be in every single place where there is demand. Certification and training together become another way of amplifying your message to teach a broader audience.

What else can you do in this packaging of your expertise? Licensing some of your material to different parts of the country or parts of the world is a great next step for sharing your message.

There are more than 100 viable countries in which to do business and more than 2,000 2,000 regions within those countries where you can license your material and permit local people to sell your programs. They pay you to train them in the beginning, so you can do that training. But then, of course, they will also make money for themselves as well as send a royalty back to you, once they start to teach or sell on their own.

Finally, you can also create what I call Mastermind Groups. Mastermind Groups are people who meet with you on some kind of retreat. They often travel with you to some beautiful resort anyplace in the world. These are very attractive programs, and also quite interesting for you, as an expert. You take people who want to master your message and who really want to work with you away to spend a weekend together. It is almost like they are on holiday, but in addition they are learning, brainstorming, working together, and maybe creating a new business plan.

In the realm of product creation, you can also always Create Different Languages for your for your products. I encourage my students to translate their books into German, Spanish, Arabic, Mandarin, and French, at a minimum. The more language versions of your training programs that you have, the more opportunities for licensing and the more credible you appear.